This proposal stems from an exercise from the Master’s program in Digital Transformation (UX/UI) that I completed at SHIFTA by Elisava. In this exercise, we were asked to choose 2 pages of a website that we believed could see substantial improvement in both its visual design and usability.

For this purpose, I selected the Tate website, which I believe does not fully convey the institution’s values and has significant room for improvement on both fronts.